Terms of service
Last updated: 16/12/2025
OVERVIEW
Welcome to Apexx. The terms “we”, “us”, "Apexx" and “our” refer to Atlay Brands LLP. Atlay Brands LLP operates this website and online store, including all related information, content, features, tools, products and services (collectively, the “Services”) to provide you with a curated shopping experience.
Apexx is powered by Shopify, which enables us to provide the Services to you.
These Terms of Service (“Terms”), together with any policies referenced herein, describe your rights and responsibilities when you use the Services.
Please read these Terms carefully, as they include important information about your legal rights, warranty disclaimers, and limitations of liability.
By visiting, accessing, browsing, or using our Services, you agree to be bound by these Terms and our Privacy Policy [LINK]. If you do not agree, you must not use the Services.
SECTION 1 – ACCESS AND ACCOUNT
By agreeing to these Terms, you confirm that you are at least the age of majority under applicable Indian law and are legally capable of entering into a binding contract.
To use the Services, including placing orders, you may be required to provide information such as your name, email address, billing details, payment information, shipping address, and phone number. You represent that all information provided is accurate, current, and complete.
You are solely responsible for maintaining the confidentiality of your account credentials and for all activities conducted under your account. You may not sell, transfer, assign, or permit third-party access to your account.
SECTION 2 – OUR PRODUCTS
We make reasonable efforts to display accurate product information, images, and descriptions. However, actual product appearance may vary due to device settings, lighting conditions, or manufacturing variations.
We do not guarantee that product visuals or descriptions will exactly match the delivered product. All products are sold “as is” unless expressly stated otherwise.
Product descriptions, pricing, availability, and specifications are subject to change without notice. We reserve the right to discontinue or limit the quantity of any product at our discretion.
SECTION 3 – ORDERS
By placing an order, you make an offer to purchase products from Apexx. We reserve the right to accept or reject any order for any reason.
An order is considered accepted only after payment is successfully processed and order confirmation is issued.
Once an order is accepted, cancellations may not be possible. Please review your order carefully before checkout.
Returns and exchanges are governed strictly by our Refund & Return Policy.
Purchases are for personal use only. Resale, redistribution, or commercial use is not permitted without prior written consent.
SECTION 4 – PRICES AND BILLING
All prices are listed in Indian Rupees (INR) unless stated otherwise.
Prices, promotions, discounts, and offers are subject to change without notice. The price charged will be the price displayed at the time of checkout.
Prices do not include applicable taxes, shipping fees, or other charges unless explicitly stated.
You agree to provide accurate payment information and authorize us to charge the payment method used. You are responsible for any charges incurred, including applicable taxes and shipping fees.
SECTION 5 – SHIPPING AND DELIVERY
Shipping timelines are estimates and not guaranteed. Delays may occur due to courier issues, weather conditions, regulatory checks, or events beyond our control.
Risk of loss and title pass to you once the product is handed over to the shipping carrier.
For more details, please refer to our Shipping Policy.
SECTION 6 – INTELLECTUAL PROPERTY
All content on the Services, including trademarks, logos, text, images, graphics, videos, designs, and software, is owned by Atlay Brands LLP or its licensors and is protected under applicable intellectual property laws.
You may use the Services only for personal, non-commercial purposes. Any unauthorized reproduction, distribution, modification, or exploitation of content is strictly prohibited.
“Apexx” and related branding are trademarks of Atlay Brands LLP. Shopify and its branding are trademarks of Shopify Inc.
SECTION 7 – OPTIONAL TOOLS
We may provide access to third-party tools that we do not control or monitor. These tools are provided “as is” and “as available” without warranties of any kind.
Your use of such tools is at your own risk, and we are not liable for any issues arising from their use.
SECTION 8 – THIRD-PARTY LINKS
The Services may include links to third-party websites. We are not responsible for the content, policies, or practices of third-party sites.
Accessing third-party websites is at your own risk. Any disputes related to third-party products or services must be resolved directly with the third party.
SECTION 9 – RELATIONSHIP WITH SHOPIFY
Apexx is powered by Shopify. However, all sales transactions are made directly between you and Atlay Brands LLP.
You acknowledge that Shopify is not responsible for any aspect of sales, fulfillment, refunds, or disputes. You expressly release Shopify from any claims related to purchases made through Apexx.
SECTION 10 – PRIVACY POLICY
All personal data collected is governed by our Privacy Policy and Shopify’s Privacy Policy.
By using the Services, you consent to the collection, processing, and storage of your information in accordance with applicable laws.
SECTION 11 – FEEDBACK
Any feedback, suggestions, reviews, or ideas you submit may be used by us without restriction or compensation.
You represent that your feedback does not violate any third-party rights and is lawful.
SECTION 12 – ERRORS, INACCURACIES AND OMISSIONS
We reserve the right to correct errors, inaccuracies, or omissions related to product information, pricing, or availability at any time, including after an order has been placed.
SECTION 13 – PROHIBITED USES
You agree not to use the Services for unlawful purposes, to violate laws, infringe intellectual property, transmit harmful code, misrepresent information, or interfere with the operation or security of the Services.
Violation of these Terms may result in immediate suspension or termination of access.
SECTION 14 – TERMINATION
We may terminate or suspend access to the Services at our discretion without notice. Obligations incurred prior to termination will survive termination.
SECTION 15 – DISCLAIMER OF WARRANTIES
The Services and all products are provided on an “as is” and “as available” basis without warranties of any kind, express or implied.
We do not guarantee uninterrupted, error-free, or secure operation of the Services.
SECTION 16 – LIMITATION OF LIABILITY
To the maximum extent permitted by law, Atlay Brands LLP shall not be liable for indirect, incidental, special, or consequential damages arising from your use of the Services or products.
SECTION 17 – INDEMNIFICATION
You agree to indemnify and hold harmless Atlay Brands LLP, Shopify, and their affiliates from claims arising out of your breach of these Terms or violation of applicable laws.
SECTION 18 – SEVERABILITY
If any provision is held unenforceable, the remaining provisions will remain in full force and effect.
SECTION 19 – WAIVER; ENTIRE AGREEMENT
Failure to enforce any provision does not constitute a waiver. These Terms constitute the entire agreement between you and Atlay Brands LLP.
SECTION 20 – ASSIGNMENT
You may not assign these Terms without prior written consent. We may assign these Terms without notice.
SECTION 21 – GOVERNING LAW
These Terms shall be governed by and construed in accordance with the laws of India, and courts located in India shall have exclusive jurisdiction.
SECTION 22 – HEADINGS
Headings are for convenience only and do not affect interpretation.
SECTION 23 – CHANGES TO TERMS
We may update these Terms from time to time. Continued use of the Services constitutes acceptance of the updated Terms.
SECTION 24 – CONTACT INFORMATION
For questions about these Terms, contact us at:
Trading Name: Atlay Brands LLP
Email: help@apexx.in
Phone: +91 9082649386
Country: India